Wednesday, May 18, 2011

Three decades later, the dream lives

Thirty years ago this week the Delaware County Daily Times turned the newspaper business upside down with a bold, at times irreverent and oft-criticized makeover emphasizing hard news and sports.
The format changed from broad sheet to tabloid.

The price dropped from 35 cents to a dime.

Sports cast stepping up to the challenge including the Justin Bieber knockoff (lower right).
All of it was promoted in an advertising package starting with "The Dime Times."

It was a pleasure to be part of that major and exciting overhaul all but forgotten in the digital age.

Hey, if I thought I'd live to be 30 I'd have taken better care of myself.


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