LeSean McCoy likes to kid around.

But he takes his job seriously.

I'm guessing McCoy will figure out there has to be a better way of pitching a household product than to mock the NFL's performance enhancing substance program.

Here it is:

Poking fun at the program basically insults Commissioner Roger Goodell and the NFL Players Association, who helped craft it for the safety of players.

The press conference thing and the breaking news angle are interesting. The content insults the NFL, the union and their attempts to deal with a serious issue. And it sets a poor example for youth.

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